Embedding Commercial Awareness |
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Client | Leading telecoms network access provider, in fast-moving B2B market |
Client’s challenge | To be faster at spotting new customer needs and developing service solutions that deliver real customer value and are profitable attractive for us to provide. |
Initiative sponsor | Commercial Director |
Target population | 120+ product and service managers with strong technical background, generally reactive mind-set and limited formal development of commercial business skills |
Cultural context |
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Performance outcomes required | Business managers with skills and enthusiasm to:
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Our embedding solution – key characteristics |
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Business impact |
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Other outcomes |
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